S/EIS Pitch Deck/ Business plan
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What should and should I not include in my business plan for Advance Assurance

Your business plan can be anything given to potential investors. 

What you should include:

  • Details of the Trading and other activities - this must be clear, concise, and understandable to someone with no prior knowledge of the industry.  

  • Details of how the funds will be used : it must be for the growth of the Company. 

  • Demonstrate that you meet the Risk to Capital condition - you can use the SWOT analysis for this (strengths, weaknesses, opportunities and threats).

Here is a more detailed article on the subject. 

It should NOT include :

  • The Company cannot be a Partnership (LLP), and must not be Public

  • Any exit strategy: remove any reference of an exit strategy, HMRC don’t like to see this since it de-risks the business. 

  • HMRC don't like to see Companies stating that they are eligible without them first receiving Advance Assurance.